5 Steps to Exhibitor Success

Follow this proven 5-step Exhibitor Success Program developed and refined over 30 years by America's leading tradeshow productivity expert, Jefferson Davis of Competitive Edge.

As a WasteExpo exhibitor, you have FREE unlimited access to the ideas and strategies that Jefferson Davis clients pay thousands for. We want you to have the best show ever! 

Please take advantage of these proven effective tradeshow resources.

Step 2: Do 5 Strategic Planning Exercises around Target Dates


  1.  Define your outcomes - 14 weeks prior
  2.  Identify & attract your ideal visitors - 12 weeks prior
  3.  Managing your visitor's experience - 10 weeks prior
  4.  Lead Management - 8 weeks prior
  5.  Measure your performance & ROI - 6 weeks prior

Step 3: Learn and Fill Knowledge Gaps by Watching Webinars


Improving Visibility & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your Exhibit

Competition for attendees’ time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just
show up and hope the right attendees find their exhibit. Effectively pre-marketing your exhibit is a “must do” to build your brand and get your fair share of qualified booth traffic. Join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right WasteExpo attendees.

WasteExpo NEW Exhibitor Web-Briefing: How to Have a Positive and Profitable Exhibiting Experience

WasteExpo wants to make sure all new exhibiting companies have a positive and productive experience. As part of our new exhibitor on-boarding program, we require all new exhibiting companies to participate in an informative educational web-briefing. WasteExpo staff and tradeshow productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, "ins and outs" of exhibiting at WasteExpo, and useful knowledge and exhibiting tools and resources critical to your company's exhibiting success.

Step 5: Use the "Ask the Tradeshow Experts" email Q&A

WasteExpo made special arrangements with Jefferson Davis, America's leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and/or his team of tradeshow experts will respond personally within 48 hours. 

Submit your question now!

Exhibit Hall Hours

May 5 & 6, 2020 10:00AM - 5:00PM
May 7, 2020 10:00AM - 1:00PM

Co-located Conferences